Brooklyn Film Festival has Something to Offend Everyone

At its best, independent cinema invites us to see things from someone else’s perspective and inspires an honest conversation about the world around us.

That’s why Brooklyn Film Festival prides itself on never censoring its filmmakers, offering a range of narratives, sensibilities, and arguments that explore every aspect of human experience from different points of view.

Unfortunately, the fear of offending someone in today’s politically charged climate can lead to self-censorship, making it impossible to have open and honest conversations. How can we learn from each other and grow if we’re not open to listening to and understanding what other people have to say?

Brooklyn Film Festival – Something to Offend Everyone

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Agency MullenLowe Profero/New York
Production Company SMUGGLER
Director Randy Krallman

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Credits

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Agency MullenLowe Profero/New York
Production Company SMUGGLER
Director Randy Krallman
Executive Creative Director Ricard Valero
Group Creative Director Rich Singer
Group Creative Director Zack Menna
Associate Creative Director/Copywriter Alice Burton
Head of Design Joao Paz

Managing Director Rebekah Pagis
HP Lisa Gatto Setten
Senior Producer Jacob Vogt
Junior Art Director Ayanna Wallace
Junior Copywriter Christinna Oree
Associate Design Director Marcio Doti
Managing Director Jesse Kurnit
Conform Company Method Studios/New York

Executive Producer Tsiliana Jolson
Managing Director Anastasia von Rahl
Conform - Digital The Mill/Los Angeles
Executive Producer Patrick Milling-Smith
Executive Producer Brian Carmody
Edit Company Friendshop!
Editor Ben Suenaga
Music/Sound Design/Audio Post Yessian/Detroit

Chief Creative Officer Brian Yessian
Colorist Tim Masick
Senior Producer Kevin Breheny
Flame Lead Kieran Walsh | (Director)
Flame Lead Margolit Steiner
VFX Producer Gwen Frey
Senior Producer Dave Wein
Music Supervisor Jonathan Hecht

Producer Ian Blain
DP Jeffrey Kim

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Created by MullenLowe New York and produced by SMUGGLER, that’s what this campaign is all about. If art’s raw, unadulterated honesty has become offensive, then Brooklyn Film Festival has something to offend everyone.

This campaign finds a fun and ironic way to invite people to keep an open mind about consider thoughts, ideas, and nuances that don’t align with their own.

Inspired by the stereotypical human resources videos that employees nationwide have to watch every year, we set out to teach prospective festival audience members how to share what they’re about to see with the rest of the world. Of course, it fails miserably.